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Interview Tips for Journalists

by Lisa Hiton

interview tips for journalists

Reading is key to becoming an excellent writer. The practice of reading teaches us many skills about writing—sentence structure, inventing vivid images and character development. The attention we pay to reading words can also be given to reading people. It is the writer’s job, after all, to bring people—invented and real—to life on the page. It’s why the reading (or observing) of people is perhaps the writer’s greatest tool. Whether you’re writing a biographical piece about a loved one, an athlete, or a teacher, or inventing someone in a story, the reader needs to find elements of true people in your pages.

There is no better test of one’s ability to read people than by conducting interviews. Interviews require research, preparation, and most importantly, a capacity to listen to your subject. It is in the listening that a great interviewer can begin to open up their subject and allow for spontaneity where a conversation may organically go, if only we prompt our subjects with deft care.

Reading People

There are many keys to conducting successful interviews: researching your subject, staying current on topics you may talk about with your subject, preparing great questions, and so on.

What is harder to plan for is the attitude or mood of your subject. Let’s say you’re interviewing an athlete and you want to talk about overcoming a recent injury, but they’re reluctant to discuss their health with you. What might you do? Do you change the subject entirely? Do you ask more follow-up questions? A lot of this will have to do with reading your subject in the moment of the interview.

At the beginning of the interview, for instance, you may find yourself speaking more than your interviewee. As the interview becomes more comfortable for both of you, allow your interviewee to do more of  the talking.

The more interviews you conduct, the more comfortable it can be to let the subjects speak for themselves. We can learn these nuances and practice them. Especially by following along with a few masters who have written books about the art of interviews.

The Art of the Interview: Lessons from a Master of the Craft by Lawrence Grobel: Lawrence Grobel has conducted interviews with some of the world’s most beloved celebrities. His experience interviewing stars for the likes of Rolling Stone, The New York Times, Entertainment Weekly, and others has informed his book The Art of the Interview.

This craft book begins by drawing differentiations in interviews for different media outlets. From print, to radio, to television, Grobel draws the landscape of interviewing for beginners. He then delves into the nitty-gritty: researching, planning good questions, dealing with publicists, and dealing with reluctant subjects. The latter chapters of the book cover getting subjects to open up to you, editing your interview, and the overall structure of interviews.

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Ask More: The Power of Questions to Open Doors Uncover Solutions, and Spark Change by Frank Sesno: The central skill of interviewing people is asking questions. Frank Sesno’s book, Ask More, is entirely about questions themselves. Sesno’s organized the book by categorizing kinds of questions: diagnostic questions, strategic questions, empathy questions, bridging questions, confrontational questions, creativity questions, mission questions, scientific questions, interview questions, entertaining questions.

As an Emmy-award winning journalist for CNN and director of GWU’s school of Media and Public Affairs, Sesno has mastered not only the art of interviewing, but of asking questions—both of his subjects and of the world entire.

The book ends with a question guide. After studying Sesno’s eleven categories of questions, this guide offers us step-by-step instructions toward asking more powerful questions of ourselves and our subjects—be they people or fields of study. Each of these mini-guides goes through different skills and ways to frame each category of questions, as well as including a question-writing prompt.

Mastering the Study of Interviews

A master of interviews and conducting conversations is Oprah Winfrey. We often think of journalism at the forefront of interviewing. And while Oprah was and is a journalist, her approach to understanding people through their own stories has changed the scope of interviews, oral histories, and the rigor of talk shows.

As she said in her commencement address at Harvard University in 2013, Oprah realized she wanted to be a journalist spontaneously, at a young age: “My television career began unexpectedly. I was in a Miss Fire Prevention contest. That was when I was 16 years old in Nashville, Tennessee[…] During the question and answer period the question came, ‘Why, young lady, what would you like to be when you grow up?’ And by the time they got to me all of the good answers were gone. I had seen Barbara Walters on The Today Show earlier, so I responded ‘I would like to be a journalist. I would like to tell other people’s stories in a way that makes a difference in their lives and the world.’ And as those words were coming out of my mouth I went, ‘Whoa, this is pretty good. I would like to make a difference. I would like to be a journalist.’”

And so, it’s not just that Oprah realized what she wanted to do, but something essential about the core of it—that engaging with people also meant to engage with their stories. And that by simply coaxing stories out of people, a larger sense of the world could be accessed by the masses.

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As a lifetime fangirl of Oprah Winfrey, the most I’ve ever been moved by her was hearing her commencement speech as I graduated from Harvard in 2013. As she talked about success, failure, and changing the world, here was the passage I found most striking:

The single most important lesson I learned in 25 years of talking every single day to people was that there is a common denominator in our human experience. Most of us, I tell you, we don’t want to be divided, what we want–the common denominator that I’ve found in every single interview—is that we want to be validated. We want to be understood. I’ve done over 35,000 interviews in my career. And as soon as that camera shuts off, everyone always turns to me, and inevitably, in their own way, asks this question: (whispers) Was that okay? I heard it from President Bush. I heard it from President Obama. I’ve heard it from heroes and from housewives. I’ve heard it from victims and perpetrators of crimes. I even heard it from Beyonce in all of her Beyonce-ness. She finishes performing, hands me the microphone, and says, ‘Was that okay?’. Friends and family, enemies, strangers—in every argument, in every encounter, in every exchange, I will tell you, they all want to know one thing: Was that okay? Did you hear me? Do you see me? Did what I say mean anything to you? […] My hope is that you will go out and try to have more face to face conversations with people you disagree with. That you’ll have the courage to look them in the eye and hear their point of view. To help make sure that the speed and distance and anonymity of our world doesn’t cause us to lose our ability to stand in someone else’s shoes, and recognize all that we share as a people.

No matter who you encounter, no matter how much you may share or disagree, if we keep those vulnerable truths at heart, we can answer those questions by listening with soul and empathy so that we may answer with a truthful yes.

First Lady Michelle Obama and Oprah Winfrey: The Next Generation of Women: Held during the United State of Women Summit in 2016, this conversation between these two inspiring women addresses many issues women continue to face in our modern world. As you watch the interview or read the transcript, here are some prompts that may help you prepare for your own interviews:

  • How would you describe the arc of this conversation?
  • Who is responsible for guiding the conversation?
  • Break the conversation into movements. Title each movement.
  • Within each movement, who speaks more? What is the role of the listener?
  • How does each speaker frame their questions? How does this help the listener/reader?
  • Annotate the questions raised in the conversation. Label each based on the eleven distinctions from Frank Sesno’s Ask More.

Treasure Troves of (and for) Writers

While we’ve gone through a few of our favorite specific interviews, we’d be remiss not to include a short resource of our favorite homes for literary interviews. Here are three places on the web where you can read and hear conversations with some of your favorite literary figures from all over the world.

  • The Paris Review Interviews Archive: A longstanding tradition—since the 1950’s!—The Paris Review is home to interviews with the world’s most beloved literary figures. Toni Morrison, Kazuo Ishiguro, James Baldwin, Gabriel García Marquez, Elie Wiesel, Maya Angelou, John Steinbeck, Harold Pinter, T.S. Eliot, Truman Capote, Vladmir Nabokov, Joan Didion, Jean Rhys, Kurt Vonnegat, Cynthia Ozick, Tom Stoppard, Chinua Achebe, Margaret Atwood, Jeannette Winterson, Ray Bradbury, Lydia Davis, Claudia Rankine, Ha Jin, Orhan Pamuk, Hunter S Thompson. Browse through these interviews and many more on The Paris Review’s archives or check out the publication’s Interview anthologies.
  • Divedapper: Divedapper is a web project devoted entirely to hosting interviews with voices in contemporary poetry. Interviews are posted every other Monday between founder, Kaveh Akbar, and contemporary poets. The poets featured are at different places in their careers, so you can find poets with excellent debut books as well as more established poets in the archives. Claudia Rankine, Danez Smith, Richie Hofmann, Morgan Parker, Franny Choi, Kazim Ali, Monica Youn, Oliver Bendorf, Solmaz Sharif, Ocean Vuong, Fanny Howe. They’re all there and more are coming each month!
  • Bookworm: Bookworm is a podcast hosted by Michael Silverblatt that boasts “intellectual, accessible, and provocative literary conversations”. Silverblatt has recorded conversational interviews with the likes of just about every living writer you could imagine: Jacqueline Woodson, George Saunders, Jeanette Winterson, Morgan Parker, Kate Tempest. So when you’re looking to practice listening, Bookworm might just be the next binge-worthy literary podcast for you.

So, dear writers, as you think about who you might interview for this month’s competition, take these lessons in listening and asking great questions with you.

May those who ask questions and those who answer them in these resources be a source of inspiration to you as you begin your own adventure in reading these books and the people you’ll soon be questioning.


About Lisa

Lisa Hiton is an editorial associate at Write the World. She writes two series on our blog: The Write Place where she comments on life as a writer, and Reading like a Writer where she recommends books about writing in different genres. She’s also the interviews editor of Cosmonauts Avenue and the poetry editor of the Adroit Journal.

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